Performance Marketing & SEO for Frith Fitout in Dubai’s Home Services Sector

Performance Marketing & SEO for Frith Fitout in Dubai’s Home Services Sector – QUA Digital Success Story

Because apparently, “If you build it, they will come” doesn’t work for Google.

Frith Fitout is an expert in transforming homes and offices in Dubai — but their online presence? Let’s just say it wasn’t exactly fit out for attracting leads. That’s where QUA Digital swooped in with our favorite tools: performance marketing, SEO wizardry, and a touch of “yes, we know exactly what we’re doing.”

The Challenge

Frith Fitout had the skills, the team, and the projects to prove their worth — but they were stuck on page who-even-clicks-this of Google search results. Their paid ads were barely scratching the surface, and their competitors were running laps around them in search rankings.

They needed:

• More qualified leads (not just random clicks from people googling “DIY how to build a shelf”).

• A real, measurable ROI from their marketing spend.

• A website that worked harder than their office coffee machine.

Our Strategy

1. SEO That Means Business
We performed a full SEO audit and found enough missed keyword opportunities to make us want to cry. So we optimized everything — service pages, blogs, meta tags — and built a keyword strategy laser-focused on Dubai’s home services market.

2. Performance Marketing Like a Pro
We launched precision-targeted ad campaigns on Google and social platforms aimed at Dubai homeowners and businesses looking for premium fitout services. No wasted clicks, no fluff.

3. Conversion Optimization
We redesigned landing pages with clear calls to action, irresistible service highlights, and proof of expertise that made visitors think, “Okay, these guys get it.”

The Results

In just 3 months:

• Organic traffic up 275% (turns out Google does notice when you do things right).

• Lead conversions up by 190% thanks to better targeting and improved landing pages.

• Ad spend ROI doubled, proving smart performance marketing pays for itself.

• Frith Fitout now shows up on Google where actual paying customers can find them.

Key Takeaways

You can be the best in your industry, but if Google doesn’t know you exist, neither do your customers. Frith Fitout went from invisible to unmissable by combining smart SEO with laser-focused performance marketing.

At QUA Digital, we do the overthinking, so you just get results — whether you’re in real estate, construction, home services, or anything in between.